Facebook Marketing Consultant
Helping you to generate leads and increase sales with Facebook & Instagram ads. Training, consultancy and management services.
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Facebook Ads Management
Advertising is an essential part of your social media marketing plan, particularly on Meta platforms as algorithm changes over the past couple of years have made it harder and harder to connect with your customers organically.
While Facebook & Instagram advertising can be a great way to target your ideal audience, if you don’t know what you’re doing it can lead to costly mistakes.
If you would rather concentrate on the other aspects of your business and outsource your ads to an expert, I offer a full management service too.
Meta Ads Training
If you are spending money on Facebook or Instagram ads and boosted posts but not getting the results you want then understanding why they’re not working and what you need to change is vital.
I'm here to guide you through setting up your ad account, targeting the right audiences, writing copy and creative and helping you understand why your adverts aren’t converting for you so you can put it right.
Once you understand how to target the right people with the right campaign objectives and understand the data, you’ll find that your Meta ads can be hugely effective.
Social Media Management
If you're considering running paid ads, your organic social media is also very important and will help ensure your ads are impactful and cost-effective.
But you don’t have to do this yourself, to get the best results from your organic social media marketing I would advise leaving the strategy to a professional by hiring a freelance social media manager.
Happy Clients
“Laura has given us invaluable advice on Facebook Ads. We’ve been running them in our business for five years, and can’t believe how ‘small’ tweaks can make such a big difference to ad performance.”
“Laura’s knowledge was limitless, the training was specific to my business and I genuinely believe she has saved me hundreds of pounds in wasted adverts!”
“You’ve done such a great job. I have had lots of interest from events companies and excited people, this has been our best December to date. I think the Facebook ads are the best marketing we have done.”
“Laura became an invaluable part of my marketing strategy to increase ticket sales for RESTFEST Wellness Festival. She assisted me with ads that drove traffic to my website & helped me retarget to convert these into sales for a premium event. I got a great return on my investment.”
Your Facebook Giveaway Could Get Your Page Closed Down!
Your Facebook Giveaway Could Get Your Page Closed Down!
We’ve all seen those competitions on Facebook where you have to tag a friend or share a post to enter. Often they have thousands of comments and shares, regardless of the prize, and they look like a great way to get your business seen.
But, if you are running these kinds of competitions on your business page you could be risking your entire social media presence.
Facebook have very strict rules when it comes to running competitions and giveaways and if you are found to be in breach of them they will close your page down. No warnings. No second chances. No opportunity to get it back.
Is that a risk you’re willing to take?
If you want to run giveaways or competitions on your Facebook page avoid making these your conditions of entry:
Tag a friend to enter
If tagging a friend is a condition of entry, then you are in breach of Facebook rules. But it’s a great way to get more comments and more eyes on your business so it’s really tempting to do.
You can get around this by making it very clear that you do not have tag someone to be in with a chance of winning. Rephrasing your caption to say something like ‘you are welcome to tag a friend who might like to win, but you are under no obligation and this is not a condition of entry’ (or something less wordy ?)
Share this post to enter
Facebook is very serious about its users privacy so asking people to share a post, especially if you are insisting it is on a public post, is a big no no.
Of course sharing is another great way to get more eyes on your post and you can ask people to share any of your posts EXCEPT if there is a prize involved. So be strategic, make sure your giveaway is naturally sharable so people WANT to share it.
Like our page to enter
If you want your page likes to increase then giveaways are a great way to do it! But it can seem really demanding and might put people off from entering.
You can still gain new followers without having this as a condition of entry simply by reminding people that they can follow your page for giveaway updates or other news.
Try these conditions of entry
Before picking your condition of entry, it is important to understand why you are running a giveaway at all. Is it to get user generated content to use on your social channels in future? Is it to get customer feedback? Do you want more traffic to your website? Or do you simply want to increase brand awareness?
By identifying your goal you can then pick from these conditions of entry for your competition:
Like this post
Comment on this post
Like & comment on this post
Post a photo in the comments
Click the link below to enter
Other important rules
Facebook update their rules regularly so do check before running a competition on your business page but these are 2 rules that haven’t changed in a long time and must be adhered to:
You must include detailed giveaway rules – this can be in a link to a landing page.
You must make it clear that your competition is completely independent of Facebook eg “This competition is in no way sponsored, endorsed or administered by, or in association with Facebook”
Similar rules apply to running competitions on Instagram, Twitter & LinkedIn so do check before jumping into running any giveaways. So, if you don’t want to risk your business page make sure you check the rules regularly.
If you are unsure of where a giveaway or competition fits in with your marketing strategy, I am here to help. Drop me an email to book a call.
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