Why We Created The Social Media Managers Toolkit

Working in social media is great, you can work from anywhere, at any time and with anyone.  Its the perfect job because you can fit in in around your family, your commitments and responsibilities. Right?

Erm… yes… in theory. But let’s be real here.

Social media management is not a simple job.

These days, a social media manager is one of most important people in a business, whether the business realises that or not.  And they are expected to represent the business and engage with it’s ‘followers’ so that they turn into paying customers.

You have to be strategic, create or source incredible content, deal with customers, manage multiple platforms and be ready to deal with whatever social media may throw at you. Social media managers have to be at the forefront, knowing about changes and adapting their marketing plan to cope with you.  And of course, you need to be constantly learning.

And yet despite this job being so important, and often times complex, many freelance social media managers are not making the money they want, need and deserve.

But that doesn’t have to be the case.

Making the transition from employee to successful freelancer.

Myself and Laura Davis noticed that social media managers were lacking the knowledge and confidence needed to transition from a paid employee to a successful freelancer.

We noticed people asking the same questions, seeking the same advice and looking for the same information but being unable to find it. We saw peoples confidence dropping when they were unsure on how to find clients and win their business.  We saw that they were disheartened to find that despite being confident in social media management, they didn’t have all the tools they needed to be really successful freelance managers.

And that didn’t sit right with us.

We’ve both been pretty successful in our careers, both in social media and elsewhere.  Having successfully run our own businesses before moving into social media, we already understood how to find clients and get paid at the level we want.

We were used to being our own marketing managers. We’ve won clients, and found ways to perfect our processes to onboard them smoothly and work in a productive ways.

We’d been able to work, and earn, on our own terms.

Believe it or not, there’s a big demand for great social media managers right now.

No longer are savvy business owners giving their marketing to the PA or the receptionist.  Instead they are seeking professionals to do a proper job for them.

Business owners don’t want the hassle of learning about how the latest Instagram update is going to affect them.  They don’t care about the algorithm, they just want a professional to take it off their hands and promote their business in the most effective way. So they can make more money!

It might seem like it’s a saturated market, but that’s because you are in the social media managers bubble.  It really isn’t.  Not when you consider how many businesses there are globally needing these skills.  And realistically, how many clients can you actually work with?

You can make great money as a social media manager – if you know how.

We wanted to arm skilled social media managers with the knowledge and confidence to be able to kickstart their business. Or take it to the next level.  To give you the answers to those constantly recurring questions:

• How can I find my first client?

• What should I charge for platform management?

• How can I earn more money?

• Where can I find better paying clients?

• Has anyone got a template for a proposal / strategy / audit / invoice [delete as required]

When we broke it down we noticed that most people were asking for help when they were:

• Starting up

• Looking for clients & confused about what they should charge

• On boarding & working with clients

• Wanting to increase their income

So we put our collective experiences and knowledge together to create The Social Media Managers Toolkit. To give social media managers all the advice and guidance you need to create a successful business, all in one place. Without the need for google.

We aren’t experts in everything though 😱. So we brought in other professionals to share their knowledge of finance, PR, writing website copy, mindset, productivity and outsourcing.

We created templates for every eventuality (proposals, strategies, audits, reporting, invoicing etc) to ensure you feel confident that your business looks professional to the outside world.

And we made them fully customisable, even when you aren’t creative or good with tech!

Now more than 1400 social media manager around then world use the toolkit! It’s increasing confidence,  helping people to win clients, and feel more professional within their business.